No other brand can claim a better track record when it comes to designing and manufacturing a thoroughbred sports car and, over the past seven decades, Lotus has remained true to the spirit of founder Colin Chapman. Applying its approach to precision engineering and automotive innovation, but using the latest technologies and advanced materials, ensures that every Lotus is strong but lightweight and simply amazing to drive.
Without worrying about following more companies, Lotus’s unconventional approach and approach ensures that the brand remains as agile, fast and responsive as its cars.
Jean-Marc Gales, CEO of Group Lotus plc, sees the engineering company’s approach as its greatest strength. “We’re not worried about following other automakers,” said Colin Chapman, “adding energy makes you faster on the straights, subtracting weight makes you faster everywhere.” “, and that thought has become part of our DNA.”
Each Lotus benefits from the company’s dedication to engineering, optimization and refining at all stages of the design and construction process.
Each Lotus car is built by hand, and is only one of around 2,000 vehicles a year that depart from the famous factory in Hethel, Norfolk. Immensely proud of its heritage, Lotus combines the best of British craftsmanship with cutting-edge design to offer customers an unparalleled experience.
Ultimately, the best way to understand a Lotus is to drive it. Only then can you really understand the focus and precision that make it one of the best car brands in the world.
Lotus builds some of the most respected and highest performance sports cars in the world. Together with the benchmark Evora 400, the iconic Elise, the revered Exige and the humiliating hypercar 3-Eleven offer a pure and stimulating impulse.
The Lotus approach continues to provide a pure and undiluted driving experience and the latest models perfectly illustrate Lotus’s approach to “light is right” engineering.
Much more than simply increasing straight-line performance, reducing a vehicle’s idle weight allows for proper suspension calibration. This allows a clearer handling and better control of the body and the roller, but not at the expense of comfort and composure. The overall reduction in weight also allows an optimized weight distribution, a great contributor to the stability and balance of a sports car during high-speed corners.